Wessex Male Choir

Attracting a younger audience

Modernise and refresh the brand identity to appeal to a younger audience both in terms of coming to see the choir perform as well as attracting new members.

Wessex Male Choir, also known as The Wessex, is one of the country’s leading male choirs. Nickel Design were tasked with updating the choir’s logo and create a marketing strategy and branding elements to promote the choir both on and offline.

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