About Nickel Design
I am a passionate creative with over 25 years’ experience in the design industry. I have enjoyed a long career working for a range of clients from different sectors, including some well-known brands such as Texaco, Tie Rack, Battersea Dogs Home and De Vere Hotels.
I am very lucky to work in an industry that I love. Not just the diversity of the clients, but the creative challenges I face with every new brand, product, brochure or advertising campaign.
During my career, I have been very fortunate to have met and worked with some very talented individuals. Freelancing for one of UK’s leading automotive dealer marketing agencies Emery McLaven Orr Limited, pitching against Team Saatchi with Martin Fullerton (Metropolis) and working under the creative direction of Steve Lewis (Saatchi & Saatchi and founding director of Typeworks).
I studied design, illustration and fine art in Derby, completing my studies at Swindon’s College of Art & Design. These skills I use daily, in scoping meetings, presentations, and designs. I also find it helpful to describe ideas and production processes in a visual form to clients, it allows them to engage with the creative details.
My approach towards the creative process may be different to most. Firstly, it’s all about you the client. Okay, there’s a certain amount of detail that I need to know about your brand, company, USPs and target audience. But, finding the right creative partner is a crucial choice; you need to feel at ease with them; feel comfortable to give feedback and express your thoughts.
Next comes my evaluation of each element, this is based on my knowledge and experience of all aspects involved in manufacture and production. And finally, each creative solution is accompanied by a strong creative rationale.
My approach to creative solutions is probably the reason that I’ve been invited to join so many groups, including Pork Farm Bowyers, Bridgestone, Jet to Let and the RunningGuy. Not to mention my committee involvement for my local business networking group, running club and wine circle.
Although, it’s not all paper, pens, and iMacs. I would class myself as a fitness fanatic who enjoys running, cycling and swimming. And also, a qualified gym instructor who enjoys teaching group circuits, kettlebells, suspension training and studio cycling. My medal display is a visual reminder of my dedication, focus, and passion for everything I do and hangs proudly in the office.
Brand Strategy
Whether it’s a simple logo, a new product or service, a complete corporate identity or just a refresh; your brand should be working for you 24/7.
We will guide you through our process, getting to know your business and understanding your objectives. It’s what we do best. Branding to encourage engagement.
Creative Design
All design is for display. Great design speaks at a glance, it works, or it doesn’t. It carries your message telling your story your way.
We have created everything from a brochure to a national creative campaign, all with instant, high impact messaging.
Print Production
Do you know what you need? We do. The look and feel of the end product is part of our design process – we design with the end in mind.
Our designs are flexible, functional and work perfectly in a multi-media environment. Working with our trusted partners we can provide an end-to-end service, on time and on budget!
