About Nickel Design
I am a passionate creative with over 25 years’ experience in the design industry. I have enjoyed a long career working for a range of clients from different sectors, including some well-known brands such as Texaco, Tie Rack, Battersea Dogs Home and De Vere Hotels.
I am very lucky to work in an industry that I love. Not just the diversity of the clients, but the creative challenges I face with every new brand, product, brochure or advertising campaign.
During my career, I have been very fortunate to have met and worked with some very talented individuals. Freelancing for one of UK’s leading automotive dealer marketing agencies Emery McLaven Orr Limited, pitching against Team Saatchi with Martin Fullerton (Metropolis) and working under the creative direction of Steve Lewis (Saatchi & Saatchi and founding director of Typeworks).
I studied design, illustration and fine art in Derby, completing my studies at Swindon’s College of Art & Design. These skills I use daily, in scoping meetings, presentations, and designs. I also find it helpful to describe ideas and production processes in a visual form to clients, it allows them to engage with the creative details.
My approach towards the creative process may be different to most. Firstly, it’s all about you the client. Okay, there’s a certain amount of detail that I need to know about your brand, company, USPs and target audience. But, finding the right creative partner is a crucial choice; you need to feel at ease with them; feel comfortable to give feedback and express your thoughts.
Next comes my evaluation of each element, this is based on my knowledge and experience of all aspects involved in manufacture and production. And finally, each creative solution is accompanied by a strong creative rationale.
My approach to creative solutions is probably the reason that I’ve been invited to join so many groups, including Pork Farm Bowyers, Bridgestone, Jet to Let and the RunningGuy. Not to mention my committee involvement for my local business networking group, running club and wine circle.
Although, it’s not all paper, pens, and iMacs. I would class myself as a fitness fanatic who enjoys running, cycling and swimming. And also, a qualified gym instructor who enjoys teaching group circuits, kettlebells, suspension training and studio cycling. My medal display is a visual reminder of my dedication, focus, and passion for everything I do and hangs proudly in the office.
Brand Strategy
Whether it’s a simple logo, a new product or service, a complete corporate identity or just a refresh; your brand should be working for you 24/7.
We will guide you through our process, getting to know your business and understanding your objectives. It’s what we do best. Branding to encourage engagement.
Creative Design
All design is for display. Great design speaks at a glance, it works, or it doesn’t. It carries your message telling your story your way.
We have created everything from a brochure to a national creative campaign, all with instant, high impact messaging.
Print Production
Do you know what you need? We do. The look and feel of the end product is part of our design process – we design with the end in mind.
Our designs are flexible, functional and work perfectly in a multi-media environment. Working with our trusted partners we can provide an end-to-end service, on time and on budget!
We have been working with Mike at Nickel Design for around 5 years. Mike has been instrumental in creating designs for our company cars, brochures, for-sale boards and signage. Nickel Design always turns around our projects at speed and completely understands where we are trying to take the brand.
Mike is great to work with and very knowledgeable. He provides great artwork on quality products. Highly recommended for personal and business. 5 stars
Mike designed my wedding invitations, although I knew exactly what I wanted there were so many different aspects I hadn’t considered. He guided me through the process, to deliver the invitation I had envisaged. The compliments from our guests have been fabulous.
It’s been really easy dealing with Mike from my initial sketch he somehow managed to bring our ideas to life. Highly recommended.
Having used Mike at Nickel Design for many years, I would recommend him to anyone for initial company logo/branding designs to full support on any marketing aspect of business. Mike’s knowledge is outstanding and his idea’s are fresh and individual and always look great when produced.
Mike is a creative professional who always delivers timely, accurate and creative design work to maximise the benefits of the product which is being promoted. I would thoroughly recommend Mike for any marketing project which demands a fresh approach and innovative thinking.
From design brief to delivery in a small time scale, easy to work with which is essential when making multiple changes to ideas, delivered on time, high quality product and very competitive pricing.
I was recommended to use Mike by a colleague and was not disappointed. He was professional in his approach and immediately put me in touch with his colleague who was knowledgeable in the field that I required.
Mike helped our business grow, with a great new website and excellent marketing literature. I would strongly recommend you give Mike the opportunity to help your business.
Working with Mike is always great, we get a great customer service and the work is always of a very high consistent level.
Would highly recommend Mike! He went above and beyond any expectations I had and has come up with some amazing ideas on presentation when I had no clue myself where to start. Has been a huge help!
Mike's skill set and expertise in marketing and design are exceptional. I appreciated Mike taking the time to understand my company and brand to design relevant content for me to utilise across a wide range of channels. Mike goes above and beyond to produce the quality content delivered with excellent interaction and service. I am truly grateful for the products Mike has produced for me and I would highly recommend!
Mike Land is a talent beyond reckoning, he really absorbs information about your business, your brand, you and your vision to create and evolve the look, tone and feel of what you do. He adapts quickly to change and offers up ideas when you are feeling bereft of inspiration. Highly recommended.
Thanks Mike for your recent support and help. Great job and one very pleased customer.
I have now worked with Mike on two re-branding projects and I have been over the moon with the final logos! Mike really takes the time to understand the business and your vision for the brand to create amazing designs. He is very responsive and is happy to make any alterations to designs if you wish. He has also gone above a beyond for us and created artwork for social media, clothing and vehicle designs. I highly recommend!
Fantastic professional company whom I highly recommend. Attention to detail and the finished product was outstanding.